By: sankar | June 02, 2017

Important features of E-Mail Marketing Tool

Every Digital Marketer , worth his name, knows the importance of E-mail Marketing. So, choosing the corect E-mail marketing tools for your needs is very important.

If you are looking for Digital Marketing Training in Chennai, make sure the institute offers seperate module on digital marketing with atleast 3 tools.

In this article , we are going to summarize some of the most important feautures that you must look into any email marketing tool.

important features of email marketing
  1. List Management - E mail marketing tool must have list or subscriber management tools. It is one of the basic and fundamental requirement
  2. Campaigns - You must be able to send unlimited campaigns without any  restrictions in terms of delay and delivery rate
  3. Statistics - Campaign statistics like open rate, click rate, bounce rate must be available.
  4. Automation - Time or work flow based automation is getting increasing important ever day in terms of cost saving and effective delivery. So look for automation facility in the email marketing tools before selecting one.
  5. Forms - Your must provide you with forms that can be embedded in your website for automatic email id collection.
  6. Integration -  Your Email marketing tool must provide integration with 3rd party integration tools like zapier to automate task with other tools.
  7. Delivery and pricing - Needless to say that tool you are looking for must have high delivery rate with low cost.

If you are looking for companies that offer Digital marketing services in Chennai, make sure they use any of following reliable tools.


  • e-mail octopus
  • Mailchimp
  • Zoho Campaigns
  • Elastic Email
  • Drip.co
  • Sendy
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