By: sankar | June 04, 2017

A Simple Guide to Email Marketing For Dummies in 2017

You have come to the right place if you are looking for Digital Marketing Training in Chennai, as we are going to explain to you how this actually works in simple terms as you might have heard the latest buzz going around for Email marketing for its effectiveness. So let's get started:

What is Email Marketing?

Email Marketing is done by sending a commercial message to target audience using Email to see instant results. For instance:

Let's say you own a store that sells clothing for adults and children. Now you have received a shipment of summer clothes that is trending in market and you need to reach out to the current or potential customers to see immediate sales. Now you create an Email with a nice template with all the photos, information and also a limited offer coupon for 24 hours. Within few hours you will start seeing results in the form of queries, comments, orders.

Benefits of Email Marketing:

* It has the best return on investment for email at 120%, over four times more effective than other marketing tools such as Search, Display or Social media according to a digital marketer in Mckinsey.

* It is highly targeted and accurately Measurable with a lot of scope through Drip Marketing.

Which is the Best Email Marketing Services out there ?

Choosing the correct email marketing service for your Business can be quite daunting as all of them claim to have the best features and best marketing strategies. Don't Worry! we got you covered as we are going to help you choose which services give you the most for the least, from automation tools to analytics; modern templates to foolproof workflows.

(A) Mailchimp:

* Mailchimp is one of the most popular email marketing service providers with easy to use interface and customer support.

* It also comes with a variety of email templates and seamlessly integrates with Shopify, Wordpress and many other platforms.

* MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month.

(B) Email Octopus:

* Unlike other Email marketing services, Email Octopus doesn’t use its own email sending servers instead you need to link it with your Amazon SES account to start sending emails.

* Email Octopus is the Cheapest email marketing service out there, which allows you to send 62,000 emails for up to 2,500 subscribers. Their paid plans start from $19/month.

*The only disadvantage is that there is no email segmentation and reports for automation campaigns

So, if you are looking for digital marketing services in Chennai, make sure your agency uses these new age email  tools for low cost effective delivery.

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