By: sankar | June 07, 2017

Interesting Adwords Strategies

As part of our Digital Marketing Training in Chennai, program, we cover some interesting Adwords strategies we encountered in real time as case study for the benefit of our students. In this article, we are going to focus on some interesting adwords copy

  1. Bidding on a Competitor:  One of the interesting adword strategies is to bid on the competitor. May be in ad copy you can include price discounts or features that your competitor don't provide etc.. For ex if type zoho desk in google search engine, more often than not you will find Fresh desk ad in the top.  And vice versa is also happening. They are competitors bidding on each other.
  2. Bidding on Individual:  This is crazy idea. But we actually saw it happen once. When typed Girish Mathroobotham, we found ad of Zoho. Actually we were taken aback by that strategy. Too aggressive indeed.
  3. Self Bidding: This is getting common these days. Bidding or giving ads on thier name, servie, product itself. Ex: Freshdesk, Deepak Kanakaraju of digitaldeepak.in, Sankar Gurumurthy of digitalsankar.in etc..
  4. Ads for negative reviews or Branding: Suppose you search for Metaforum Technologies reviews, it is very common you might find an ad stating our positives including fee structure, student success stories etc...
  5. Bid on Customer themselves:  Suppose if you search for digital marketing course in Chennai, you might see one of our digital marketing student success stories. This , you can use for your business and on your customers also

Adwords and Ad copyrighting is one of the most sough after skills among Digital Marketers. Many companies that offer digital marketing services in Chennai, will look for these skill among their prospective employers. SO, it advisable to concentrate on these skills in depth so that it will be of great help in your career.

Category: Digital Marketing 

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